lynn la

Journalist // San Francisco

Experience

CNET senior Editor

JANUARY 2012 -- PRESENT,  San Francisco, CA

Mobile reporter and reviewer. Write phone reviews ranging from entry-level to high-end, as well as daily news hits and think pieces. Present on-camera video components for every review. Write features for both CNET's site and magazine exploring tech culture, design, and history.  Report stories and liveblog on the ground at launch events and trade shows including CES, MWC, and CTIA.

THE SACRAMENTO BEE / Health Reporter

JUNE 2011 -- AUGUST 2011,  Sacramento, CA

Reported on health, medical, and public health care issues through Kaiser Permanente's summer media fellowship. Wrote daily digests about local events and heavily-reported weekend features. Familiar with reading and analyzing medical studies and reports.

MACWORLD / Staff Editor

NOVEMBER 2009 -- JULY 2010,  San Francisco, CA

Researched and wrote about current tech trends. Copy edited and fact-checked stories from freelancers and how-to guidebooks on topics including switching operating systems, the iPhone, and computer troubleshooting. Previous duties as an editorial intern were: benchmarking devices, writing reviews, and reporting on product launches and Macworld Expo.


Education

COLUMBIA UNIVERSITY GRADUATE SCHOOL OF JOURNALISMM.S. with magazine concentration

AUGUST 2010 -- MAY 2011,  New York, NY

Graduated with honors for hyper-local news site The Brooklyn Ink, and for Master’s Project profiling a cerebral palsy patient undergoing music therapy. Received training in digital media, photojournalism, and interactive design. Member of Asian American Journalists Assoc. and Assoc. of Health Care Journalists.

UNIVERSITY OF CALIFORNIA, DAVIS / B.A. in English and Political Science

SEPTEMBER 2005 -- JUNE 2009,  Davis, CA

Dean’s List graduate. Science and tech reporter for The California Aggie campus newspaper. 2005 article about five-fold chemical bonds picked up by The New York Times’ collegiate wire. Later wrote humor column for three years. Member of Phi Beta Kappa and Phi Kappa Phi honor societies.


Skills

  • Experienced with Adobe Suite (Photoshop, Illustrator, InDesign)
  • Thorough understanding of SEO strategies and Omniture web analytics
  • Proactive on social networking sites to promote brand awareness (Facebook, Twitter, Tumblr)
  • Basic proficiency with HTML and Final Cut Pro
  • Familiar with point-and-shoot cameras, DSLRs, and Lightroom editing software
  • Basic understanding of spoken Vietnamese