lynn la

writer / editor / reporter

Experience

Guild Education / senior Writer & Editor

DEC 2020 — PRESENT, San Francisco, CA

Created editorial strategy and developed processes to lead thought leadership for the PR/Comms team. Oversaw a group of Guild’s subject matter experts and senior leaders to conceive, produce, and manage high impact editorial content (op-eds, white papers, issue briefs, blog posts). Identified internal and external data sets to uncover new insights and analyses about the future of work and equitable access to education. Coordinated with external comms and marketing teams to support brand goals and amplify content.

CNET / senior Editor

JAN 2012 — DEC 2020, San Francisco, CA

Wrote and edited reviews, breaking news, and features about tech and the mobile phone industry. Presented on camera and produced videos for product reviews and how-tos, buying guides, and enterprise stories. Collaborated across multiple departments to execute editorial packages on tight deadlines. Responsible for bi-weekly mobile newsletter.

THE SACRAMENTO BEE / Health Reporter

JUNE 2011 — AUG 2011, Sacramento, CA

Kaiser Permanente media fellow covering public health and policy. Interviewed locals, academics, and medical professionals for feature stories, as well as researched and analyzed medical studies. Curated daily digests about local events..

MACWORLD / Staff Editor

NOV 2009 — JULY 2010, San Francisco, CA

Researched and wrote about current tech trends. Copy edited and fact-checked stories from freelancers and how-to guidebooks. Previous duties as an editorial intern were: benchmarking devices, writing reviews and covering product launches.


Education

COLUMBIA UNIVERSITY GRADUATE SCHOOL OF JOURNALISM / M.S. with magazine concentration

AUG 2010 — MAY 2011, New York, NY

Graduated with honors for hyper-local news site The Brooklyn Ink and for Master’s Project profiling a cerebral palsy patient undergoing music therapy. Member of Asian American Journalists Association and Association of Health Care Journalists.

UNIVERSITY OF CALIFORNIA, DAVIS / B.A. in English and Political Science

SEPT 2005 — JUNE 2009, Davis, CA

Dean’s List graduate. Columnist and reporter for The California Aggie college newspaper. Member of Phi Beta Kappa and Phi Kappa Phi academic honor societies.


Skills

  • Media editing software: Adobe Photoshop, Illustrator, Final Cut Pro, Lightroom, Audacity

  • SEO strategies and web analytics: Chartbeat, Omniture

  • Content management systems: proprietary platforms, Wordpress

  • Work management: Google Workspace, Asana, Airtable